AI is compressing timelines faster than companies were built to absorb. Planning cycles are shortening, assumptions are breaking, and the cost of misalignment is rising.
In this environment, the question is not whether you have a plan. It is whether your team knows how to operate when the plan inevitably changes.
That is why earlier this month, the Tribe team met in Santa Cruz for our annual kickoff. For many of us, it was the first time we had been in the same room, a reflection of how much we have grown and how quickly the business has evolved.
We did the Santa Cruz things. We hiked, meditated, and some of us even polar plunged into the Pacific. But we spent most of our time talking honestly about the rarity of this moment and the responsibility that comes with it.
Here is what won’t change, even as everything else does:
Ambition without apology
There’s a certain energy at Tribe that’s hard to describe: a mix of ambition, urgency, and a willingness to run through walls when it matters.
It’s the “je ne sais quoi” you feel when people don’t treat challenges as reasons to slow down, but as puzzles worth obsessing over. When people care deeply about the outcome, not the credit. When “good enough” isn’t actually good enough.
We are building a massive business — and we’re explicit about what that requires. Tribe is a place for people who want to push themselves and the company forward, and work with teammates who want the same.
Excellence without the ego
One moment from the final day of kickoff stuck with a lot of us.
As we were sharing reflections from our time together, one of our PMs said something simple but honest: When someone on the team says something brilliant, his instinct is, “I should have thought of that.”
But he realized something else. He would have never thought of that — and that’s the point.
Everyone on the Tribe team approaches problems from fundamentally different angles. While we have a shared goal and a shared definition of excellence, we have different backgrounds, skill sets and instincts.
Whether technical or operational, we take pride in our individual crafts and know that together we are greater than the sum of our parts.
We act like the problem is ours
One of our customers drove 4.5 hours (!) to join us at our kickoff to represent the voice of the customer. One quote in particular from his fireside chat captured our ethos:
“What I want from you is to act like my problems are your problems. To feel the workflows. To live them. To approach things from that perspective.”
That’s the bar. It speaks to the deep relationship we look to build with our customers — not as vendors but as true partners. It requires us to slow down when needed, ask harder questions and maintain relentless focus on outcomes rather than output.
• • •
We’re heading back to work energized to be building the company we’d want to work for: one with high standards, real ambition, and deep respect for both the human and technical sides of the work.
If that resonates, let’s talk. We’re hiring across all areas of the business.
👉 View open roles at Tribe
